Lumen5
AI-powered platform that transforms blog posts and articles into engaging branded video content for marketing teams.
B2B marketing teams needing consistent branded video content from written materials
Our Verdict
AI-powered platform that transforms blog posts and articles into engaging branded video content for marketing teams.
Rating Breakdown
Why Trust This Review
Our team has spent 40+ hours hands-on testing Lumen5 across real-world scenarios. We follow a rigorous methodology with weighted scoring criteria. Our reviews are editorially independent and never influenced by affiliate partnerships.
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Pros & Cons
Pros
- Blueprints feature learns your preferred style for consistent brand output
- Extremely easy to use -- converts blog posts to video in minutes
- Massive media library with 500 million+ stock images and videos
- Strong brand customization with fonts, colors, and watermarks
Cons
- Output is limited to stock footage assembly, not AI-generated video
- Basic plan is limited to 720p resolution, which feels dated in 2026
- Credit system can be confusing and costly for high-volume production
Full Review
Overview
Lumen5 is an AI-powered video creation platform that specializes in transforming written content into professional, branded videos. Designed primarily for marketing teams and content creators, Lumen5 automates scriptwriting, scene selection, and voiceover to make video production accessible to anyone regardless of technical skill. The platform is known for its Blueprints feature that trains the AI on your preferred style.
Key Features
Lumen5's core workflow converts blog posts, articles, or text outlines into polished videos. The AI analyzes your content, selects relevant media from a library of over 500 million images and videos, and assembles scenes with appropriate transitions. The Blueprints feature is particularly powerful -- it learns your preferred video format and brand style, enabling consistent output across your team.
Brand Consistency
For marketing teams, Lumen5 excels at maintaining brand consistency. Custom fonts, colors, watermarks, and templates ensure every video aligns with your brand guidelines. The platform supports AI-powered translation into multiple languages, making it easy to produce localized content for global audiences.
Pricing
Lumen5 offers a generous free plan with Lumen5 branding and basic features. The Basic plan starts at $19/month (annually) with 3,500 AI credits, removing branding and adding 720p export. The Starter plan at $59/month offers 12,000 credits with premium media access. Professional and Enterprise plans offer additional features for larger teams.
Who Should Use Lumen5
Lumen5 is ideal for B2B marketing teams, corporate communications departments, and content marketers who need to consistently produce branded video content from existing written materials.
Alternatives to Lumen5
Frequently Asked Questions
Lumen5 does not generate AI video content like Runway or Sora. It assembles videos from stock footage and images based on your written content, adding transitions, captions, and AI voiceover.
Blueprints is a feature that trains the Lumen5 AI on your preferred video format, style, and brand guidelines. Once trained, it produces consistent, on-brand videos without repetitive design decisions.
Written by
Sarah has spent 10+ years in marketing technology, working with companies from early-stage startups to Fortune 500 enterprises. She specializes in evaluating automation platforms, CRM integrations, and lead generation tools. Her reviews focus on real-world business impact and ROI.
Final Verdict
Lumen5 scores 7.4/10
With a score of 7.4 out of 10, Lumen5 is a solid choice with good overall capabilities. It's particularly well-suited for those looking for b2b marketing teams needing consistent branded video content from written materials.